Per fumum (latin) =
We celebrate the invisible, the connection that evokes lasting memories and emotions.
Cultivating a Culture of Innovation
Dedicated to all things sensory, we invite entrepreneurs, makers, and businesses to work together in a collaborative environment.
BUSINESS REIMAGINED TO ELEVATE CONNECTIONS, COMMUNITY & COMMERCE.
Together, we are exploring the crossroads of beauty, fashion, wellness, art, food/flavors, hospitality, sound, science, consumer/retail tech, apps & services, travel & design.
Home base to startups and established companies building sensory-forward innovations, our 2,600+ sq. ft. SoHo, New York City flagship and spotlight labs around the country offer an open-source platform for businesses that can benefit from ongoing consumer interactions, retail sales, introductions to buyers and media, growth hacking, and/or operations and business administration support.
YOUR RETAIL LAB & LAUNCHPAD
The retail landscape is rapidly evolving. More than ever, there is a need for sensory ventures to regularly test products and engage with consumers in an authentic and transparent way.
Perfumarie's growth-hacking team of experts are on hand to help emerging and established brands connect with consumers, buyers, influencers, suppliers and key media.
SoHo Beacon, our invitation-only private club and collective, unlocks endless prime exhibit and demo opportunities.
Our open-sourced, hospitality-forward universe supports our makers with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs.
Our Innovation Lab offers on-demand support to brands with trainings, product development, consumer insights, warehousing, logistics, and brand management (public relations, business development campaigns, etc).
Click to Brick
Think of us as a WeWork - or AirBnB - WITH retail. Your monthly cost for your home with us is scalable so you can grow.
Keep up to 100% of sales! Our membership-driven collective gathers consumers and serves as a launchpad for you to design, test, improve, build, work- while you learn, improve, and sell.
Connect and collaborate with our growing community of >16k passionate Members (consumers, press, & industry experts) from around the world within 1 week.
Apply to Exhibit
Submit product samples for consideration to Perfumarie, 155 Lafayette Street, New York, NY 10013; Attention: Brands, then complete this form. We do our best to get back to each applicant within 2 weeks of receipt.