SoHo Beacon Membership

Work and play with other like-minded entrepreneurs in our unique springboard and retail lab. As an extension to Perfumarie, the Soho Beacon is a community that fosters connection and innovation. We are a holistic launchpad for commerce.

Home base to startups and established companies building sensory-forward innovations, the Soho Beacon is a platform designed for businesses that can benefit from authentic consumer insights, retail sales, growth hacking, and more.

Enjoy access to retail in SoHo as you engineer new opportunities beyond pop-ups and trade shows. Our open sourced, hospitality-forward universe supports members with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs.

1-Day Desk Pass

Choose a flexible hot desk in our Member's Lounge. Get access to premium amenities with a guaranteed spot to plug in and get to work.


Perfumarie Discovery Studio

Explorer’s Club

With a mission to ignite olfactory encounters and celebrate multi-sensory experiences. Perfumarie is committed to working with global makers for ongoing tasting sessions, workshops, demos, and other innovative events. Our Explorer's Club offers next-level access to our world for $500 per year, which includes:

• Unlimited fragrance flights 
• White glove concierge service 
• VIP access to special events 
• Member discounts on products and merchandise 
• Behind-the-scene previews & advisory committee privileges 
• Complimentary or specially priced experiences at Discovery Studios 
• Complimentary year-round shipment in the USA 
• Preferred access to Perfumarie reciprocal clubs (Coming Soon)


Cancellation Notice 30 days;
Minimum Commitment 12 months.

Jetsetter’s Passport

Designed with frequent non-New York residents in mind, this membership package is a great alternate to trade shows, pop-up or other showrooms rentals. Our Annual Passport Includes 60 day passes for your team, unlimited complimentary perfume flights, 10% off all products and workshop tickets, and 20% off on all event, space rental, catering, and production services.

This Passport is non-refundable and will be automatically renewed once a year. A 30-day written notice is required for cancellation prior to each new cycle.


Cancellation Notice 90 days;
Minimum Commitment 12 months.

Mail Service

SoHo Beacon offers mail and package handling for members for an extra fee.

Letters and packages are typically stored with Reception and can be retrieved upon request. It’s up to the members to come by and pick up their mail and packages, but the Concierge team will send email notifications to alert members of package arrivals. We ask that members pick up all mail and packages at their earliest convenience to avoid mailroom overcrowding.

Please note: Perfumarie x SoHo Beacon doesn’t currently offer support for outgoing mail and packages. If members want to send outgoing mail via USPS and that’s an option at their location, they should leave the mail properly addressed and stamped at the Reception for daily USPS collection.

If members want to ship a package, they should schedule a pick-up via their preferred courier service. Members can leave the properly addressed package at the Reception to give to the courier upon arrival.

$99/month extra

• For members only.


Immerse with the community and sell at our SoHo Discovery Studio. Our launchpad includes everything in Explorer's Club plus:

• your dedicated floor presence in our retail lab; 
• access to our 16,000+ consumers & members; 
• receive priceless feedback as you incubate and scale for growth 
• keep 100% revenue for products sold 
• receive $50 in event production and catering credit [per month] 
• enjoy 20% off on a la carte Innovation Lab services (growth hacking, operations, public relations, and more.)


• Cancellation Notice 30 days;
• Minimum Commitment 3 months.

Rocket Guild

Do you have the right brand, pricing, and positioning for your products? Could you command a crowd?

Step up your retail game and gain breakthrough learnings with our Rocket Guild program.

Since you are serious about growth, enjoy everything in our Explorer's Club PLUS:

• Present and sell with a dedicated window presence in our retail lab; 
• Our home is your showroom and office with guest-ready co-working access; 
• Connect with our consumers & members; 
• Receive priceless feedback as you incubate and scale for growth; 
• Keep 50% revenue for products sold at the studio + 30% per wholesale PO [We are here to help you grow!
• Comes with 2 private breakout sessions per month [$170 value]; 
• Includes 1 monthly private advisory session with Mindy Yang [$550 value]; 
• Receive $200 in event production and catering credit [per month]; 
• Enjoy 20% off on a la carte Innovation Lab services (growth hacking, operations, public relations, and more.)


Cancellation Notice 30 days;
• Minimum Commitment 6 months.


This program is by invitation only and lasts for 3-6 months; Incubator candidates will graduate into the Accelerator upon a successful completion of our program.

As your Agency of Record, Perfumarie is here to help you pulse the market with all of our Innovation Lab team and services available for your support.

Perfumarie takes 50% of studio sales + 30% of revenue for third party wholesale orders.

***Each client will have a contract and scope developed per actual needs and deliverables.***

Hard costs on production services would be, pre-approved, itemized, and charged back each month.

Cancellation Notice 60 days;
Minimum Commitment 3 months.


This program is by invitation only.

Acceptance only after a successful incubation period, receive $50k-100k grant to be used towards growth & development.

Perfumarie takes 30% of revenue & may request equity.

Minimum Commitment 3 years.

E-Commerce, WArehousing & Fulfillment

Perfumarie's growth-hacking team of experts are on hand to help emerging and established brands scale efficiently.

With us as your business office and operations partner, International companies can now sell and market to the Americas.

Minimum Commitment 1 year;
From $500/month.